Module: 1 What is Branding?This course is designed to empower students to establish their own Executive Presence imprint through Personal Branding. Course participants define and refine their leadership strengths to fine-tune their own Personal Brand, leading to the development of a truly authentic and effective Executive Presence. This course contains 7 modules
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Module 1: What is Branding?
What is Executive Branding?
Who knows your business better than you? You might be surprised. If you are being edged out by your competition, they might know more about you than you think. Building a successful brand means first defining yourself, then carrying that message to others. The focus of this module is to define what branding is and examine how successful leaders in the marketplace have used various techniques to develop key differentiators that separate themselves and others within their space.
Here’s what we will be covering in this module
About this Presentation
Who knows your business better than you? You might be surprised. If you are being edged out by your competition, they might know more about you than you think. Building a successful brand means first defining yourself, then carrying that message to others. The focus of this module is to define what branding is and examine how successful leaders in the marketplace have used various techniques to develop key differentiators that separate themselves and others within their space.
Here’s what we will be covering in this module
- What exactly is an Executive Brand?
- Case in Point: What we can learn from President Trump
- Case in Point: What we can learn from Starbucks
- Where do we start?
- Key Takeaways
- Additional Resources
About this Presentation
- Color coding has been implemented to emphasize important points of interest and information if you want to take notes
- Case in Point studies are provided to demonstrate concepts and further reinforce the information being presented
- Scroll through presentation below to view module content
- Download the Study Guide and Assignments for Module 1
Study Guide and Assignments for Module 1
- Download the Study Guide and Assignments for Module 1 PDF by clicking on icon
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Module 1 Supplement: A Change in Focus
"It is not a spaceship, it is a time machine..."
- The hit television show Mad Men gave us a look at an important moment where advertising was starting to move from benefit focused advertising to emotional based advertising. Watch Ad Executive Don Draper (played masterfully by John Hamm) deliver a pitch aimed at the heart not the head!
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